Mastercard and LATAM Partner to Enhance Digital Solutions
Seven year agreement expands the LATAM Pass credit card programs in Latin America
Mastercard and LATAM Airlines Group have signed a seven-year agreement to introduce new credit card solutions and benefits that meet the evolving needs of frequent travelers. The partnership will enhance the travel experience with personalized, contactless, and secure digitized technologies.
The initiative consists of two phases. The first expands the benefits of LATAM Pass credit cards in Chile, Argentina, Brazil and Ecuador. The second phase, beginning later this year will include other related markets within Latin America.
For several years, Mastercard and LATAM Pass, the most widely recognized frequent flier program in Latin America, have collaborated with issuing banks to introduce co-branded credit cards and benefits to customers.
“Many industries, including travel, are accelerating their digital transformation to deliver innovations across consumer touch points,” said Kiki del Valle, executive vice president of market development for Latin America and the Caribbean for Mastercard. “With our data analytics and ability to continuously adjust to consumer trends and market forces, we are excited to innovate in the travel space together with the LATAM Airlines Group team.”
The LATAM group of airlines serves five domestic markets in Latin America – Brazil, Chile, Colombia, Ecuador, and Peru – with a network that reaches more than 115 destinations.
“We are sure that the partnership agreement with Mastercard will allow us to not only further accelerate our innovation, but also to improve the travel experience of our customers,” said LATAM Pass VP Ralph Piket. “As we know, the future of the airline industry is essentially being digital and seamless, and LATAM is working in that regard. In this context, the partnership with Mastercard is a very relevant step on that path and adds to the launch of our e-business unit last year.”
Details regarding the launch of the new Mastercard LATAM Pass programs offering more mileage accrual and redemption alternatives in both travel and partner merchants will be communicated as soon as they are available.
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