JetBlue has announced a new partnership with global hospitality brand YOTEL. The partnership is the first U.S. airline partner for the brand.
“JetBlue is proud to partner with YOTEL, a company that also values maximum comfort at a low price, to give our TrueBlue members an elevated experience when traveling to our top domestic and international destinations,” explains Christopher Bucker, Vice President of Loyalty and Partnerships at JetBlue.
“Through this partnership, we’re excited to offer TrueBlue members even more ways to earn points and rewards both on the ground and in the sky.”
TrueBlue loyalty members can earn points on all YOTEL stays worldwide with the new partnership. Upon arrival, members will also receive exclusive discounted room rates and a complimentary amenity. TrueBlue Mosiac members benefit even more with late check-outs and complimentary room upgrades with check-in.
A dedicated booking page for JetBlue customers was launched on the YOTEL website. It allows them to find travel inspiration, book their stays with points, and receive perks with each booking.
Customers in the U.S. can also receive additional benefits through JetBlue’s travel booking website, Paisley. TrueBlue Members and Mosaic customers who book through Paisley will also receive an additional exclusive hotel perk upon arrival.
“We’re proud to continue to enhance our customer experience by joining forces with JetBlue,” says Hubert Viriot, CEO at YOTEL. “Based on shared values to challenge the status quo, the innovative partnership will provide an even deeper level of benefits for the modern, nonstop traveler in current and future markets. Through this partnership, we’re excited to offer TrueBlue members even more ways to earn points both on the ground and in the sky.”
From this point forward, select YOTEL bars will also serve JetBlue’s bespoke pre or post-flight cocktail called the Mint Condition. It’s made with Bombay Sapphire Gin or Tito’s Handmade Vodka, ginger, lime, cucumber, and mint. It’s just another detail intended to highlight the exciting partnership between the two brands.
Both brands will reward customers with ‘surprise and delight’ promotions on flights between NYC, Boston, and London throughout this launch week to celebrate the collaboration.
JetBlue Expansion Plans
JetBlue recently launched new nonstop flights to Paris from New York. Later this month, the airline will also begin a highly anticipated new nonstop flight route between New York to Amsterdam.
The new route comes after the airline had a tricky battle with the Dutch government to secure the slots at Schipol. Both new services are meant to compete with other U.S. airlines to fly to Europe as an affordable luxury alternative.
In addition to adding new transatlantic routes, the U.S.-based carrier is also planning a massive expansion from its hub at Fort Lauderdale International Airport.
As soon as the merger with Spirit Airlines is approved, the airline will grow its schedule from 170 flights a day to a combined operation of 250 daily departures by 2027. The airline is also eyeing adding long-haul flights from its South Florida hub.